New York International Ballet Competition
New York International Ballet Competition (NYIBC) is a bi-annual ballet competition awarding scholarships to 17-24 year-old dancers. They wanted a video to attract new talent and appeal to applicants from around the world. We produced a short film that boosted applications and generated a record number of submissions from 18 countries. The film’s tagline, “beyond the gold” sparked engagement and widened NYIBC’s social media audience base.